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CDW

PEOPLE WHO GET IT

CDW wanted to shift its perception from product pusher to IT solutions provider. This campaign shows that CDW has been there, done that, and can help solve it, too. Why I love it: I got to redefine a brand in a fully integrated way: print, video, web, direct mail, etc.

 

Print

Just a few of the dozens we created for a variety of solution areas, verticals, and channel partners.

 
 
 
 

Web Videos

Animated videos explain CDW's value as a solutions provider – not a product pusher.

 
 

"Cards"

"Explosion"

"Anarchy"

"Tailspin"

"Blind Spots"

Pre-Roll Video

"Big Data Beast"

 
 

"Whirlwind"

 
 

"Heavenly"

 
 

Microsites

 
 
 

Animated Banners

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Direct Mail

Gobs of it.

 
 

AND MORE

Interested in seeing something specific? Just ask.

  • Case study videos
  • Email blasts
  • Organic/sponsored social
 

CREDITS:

Chief Creative Officer: Joe Sciarrotta

Executive Creative Director: Karen Smith

Creative Directors: Nancy Vaznonis, Brendan Gately, Monica Haddock

Art Directors: Ken Mason, Jenny Halpern

Animation: Optimus

Voiceover: Mark Fenske