http://www.laurenmbell.com Lauren Bell / Copywriter Fri, 10 Jun 2011 01:35:58 +0000 http://www.laurenmbell.com en http://www.laurenmbell.com/The-IBOT-Anthology-Print http://www.laurenmbell.com/following/laurenmbell.com/The-IBOT-Anthology-Print Fri, 10 Jun 2011 01:35:58 +0000 Lauren Bell / Copywriter 1571247 JWT CD: Graham Woodall, Laura Keeler AD: Shari Neal CW: Lauren Bell MILE AFTER MAGNIFICENT MILE Though the Illinois Board of Tourism never got on board with them, these orphaned headlines chronicle my efforts in tackling a single problem from multiple approaches — a necessary but familiar evil for any copywriter. Headline after magnificent headline. <img src="http://payload.cargocollective.com/1/3/118928/1571247/9.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/9_o.jpg" data-mid="7692425" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/1.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/1_o.jpg" data-mid="7692428" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/2.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/2_o.jpg" data-mid="7692430" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/3.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/3_o.jpg" data-mid="7692432" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/4.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/4_o.jpg" data-mid="7692436" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/5.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/5_o.jpg" data-mid="7692437" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/6.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/6_o.jpg" data-mid="7692440" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/7.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/7_o.jpg" data-mid="7692441" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/8.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/8_o.jpg" data-mid="7692443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/10.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/10_o.jpg" data-mid="7692444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/11.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1571247/11_o.jpg" data-mid="7692449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/12_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/12_o.jpg" data-mid="7692451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/13_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/13_o.jpg" data-mid="7692453" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/14_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/14_o.jpg" data-mid="7692455" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/15_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/15_o.jpg" data-mid="7692458" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/16_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/16_o.jpg" data-mid="7692460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/17_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/17_o.jpg" data-mid="7692463" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/18_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/18_o.jpg" data-mid="7692467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/19_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/19_o.jpg" data-mid="7692471" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/20_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/20_o.jpg" data-mid="7692475" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/21_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/21_o.jpg" data-mid="7692480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/22_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/22_o.jpg" data-mid="7692484" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1571247/23_905.jpg" width="780" height="603" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1571247/23_o.jpg" data-mid="7692486" border="0" align="left"/> http://www.laurenmbell.com/Delnor-Hospital-Print http://www.laurenmbell.com/following/laurenmbell.com/Delnor-Hospital-Print Thu, 09 Jun 2011 00:02:19 +0000 Lauren Bell / Copywriter 1565225 LAUGHLIN/CONSTABLE CD: Mark Drewek AD: Angel Espindola CW: Lauren Bell SMART MEDICINE. BETTER CARE. Even the smallest projects can make a big impact, like these two examples for Delnor Hospital. The first promotes Delnor's family wellness program, which encourages a more active lifestyle. The second publicly recognizes Delnor's outstanding Magnet-accredited nurses. It's proof that healthcare advertising doesn't have to be sterile. <img src="http://payload.cargocollective.com/1/3/118928/1565225/0012.jpg" width="670" height="638" width_o="693" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1565225/0012_o.jpg" data-mid="7662979" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1565225/0011.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1565225/0011_o.jpg" data-mid="7662982" border="0" align="left"/> http://www.laurenmbell.com/Cosi-POP http://www.laurenmbell.com/following/laurenmbell.com/Cosi-POP Wed, 08 Jun 2011 07:34:28 +0000 Lauren Bell / Copywriter 1560885 LAUGHLIN/CONSTABLE CD: Mark Drewek AD: Chris Schmieg CW: Lauren Bell SIMPLY GOOD TASTE Fast food that invites you to slow down. This popular restaurant chain tapped Laughlin/Constable to create a variety of its advertising materials, including point-of-purchase, package design and couponing. The result wasn’t merely POP. It was branding through décor. While many creatives turn their noses up at such work, I think branding at key consumer touchpoints creates some of the strongest impressions. It's what turns brand loyalists into fanatics. Shari's Berries brands their delivery boxes. JetBlue brands their barf bags. And Cosi brands their wall art. <img src="http://payload.cargocollective.com/1/3/118928/1560885/0008.jpg" width="660" height="515" width_o="660" height_o="515" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0008_o.jpg" data-mid="7640608" caption="We named and created all pieces for the Cosi On Call program, from parking signs and wayfinders to bag stuffers." border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0009.jpg" width="456" height="660" width_o="456" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0009_o.jpg" data-mid="7640622" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0001.jpg" width="425" height="660" width_o="425" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0001_o.jpg" data-mid="7640610" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0002.jpg" width="261" height="660" width_o="261" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0002_o.jpg" data-mid="7640612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0010.jpg" width="419" height="660" width_o="419" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0010_o.jpg" data-mid="7640623" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0003.jpg" width="264" height="660" width_o="264" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0003_o.jpg" data-mid="7640615" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0004.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0004_o.jpg" data-mid="7640617" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0005.jpg" width="516" height="660" width_o="516" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0005_o.jpg" data-mid="7640618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0006.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0006_o.jpg" data-mid="7640619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560885/0007.jpg" width="426" height="660" width_o="426" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560885/0007_o.jpg" data-mid="7640620" border="0" align="left"/> http://www.laurenmbell.com/Friendly-s-Restaurants-Radio http://www.laurenmbell.com/following/laurenmbell.com/Friendly-s-Restaurants-Radio Wed, 08 Jun 2011 05:06:34 +0000 Lauren Bell / Copywriter 1560599 LAUGHLIN/CONSTABLE Creative Director: Mark Drewek Producer: Phil Smith Voice Talent: Michelle Greco Copywriter: Lauren Bell SWEETEN YOUR DAY Friendly's six new Big Beef Black Angus Burgers are so good, even the daintiest of tastes can't pass them up. So long, salad. Friendly's :60 RA "Burger Salad" &#9835; PFburger_salad60_Aug_31.mp3 http://www.oranged.net/lmb/PFburger_salad60_Aug_31.mp3 http://www.laurenmbell.com/First-National-Bank-Trust-Radio http://www.laurenmbell.com/following/laurenmbell.com/First-National-Bank-Trust-Radio Wed, 08 Jun 2011 03:57:13 +0000 Lauren Bell / Copywriter 1560405 GRAHAMSPENCER CD: Jay Graham CW: Lauren Bell FIRST NATIONAL BANK To announce First National Bank and Trust's new mobile banking service, we created this ear-catching :30 spot on a shoestring budget. First National Bank RA :30 / "Smoke on the Cell Phone" &#9835; smokeonthecellphone_2.mp3 http://www.oranged.net/lmb/smokeonthecellphone_2.mp3 http://www.laurenmbell.com/STA-Travel-Print http://www.laurenmbell.com/following/laurenmbell.com/STA-Travel-Print Wed, 08 Jun 2011 02:51:58 +0000 Lauren Bell / Copywriter 1560285 CONCEPT AD: Lauren Bell CW: Lauren Bell SEIZE THE SEMESTER This campaign for student travel company STA Travel emphasizes that the best time to travel is before graduation — before the responsibilities of the real world hold their free time hostage. It confirms what students suspected all along: that the best part of college isn’t school and that the time to travel is now. Seize the semester. <img src="http://payload.cargocollective.com/1/3/118928/1560285/0008.jpg" width="507" height="660" width_o="507" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560285/0008_o.jpg" data-mid="7637238" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560285/0009.jpg" width="495" height="660" width_o="495" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560285/0009_o.jpg" data-mid="7637268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560285/0010.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560285/0010_o.jpg" data-mid="7637269" border="0" align="left"/> http://www.laurenmbell.com/Plochman-s-Mustard-Print http://www.laurenmbell.com/following/laurenmbell.com/Plochman-s-Mustard-Print Wed, 08 Jun 2011 02:04:42 +0000 Lauren Bell / Copywriter 1560123 CONCEPT AD: Lauren Bell CW: Lauren Bell CONDIMENT WITH A SUPERIORITY COMPLEX As a Chicagoan, I have been raised with certain standards. Deep dish pizza is the only kind of pizza. The Sears Tower will forever be the tallest building in the world. And of course, only one thing can disgrace a hot dog: ketchup. This campaign gives personality to a parity product. It leverages Chicagoans’ exaltation of mustard and applies it to the Plochman’s brand, positioning it as the condiment with a superiority complex. <img src="http://payload.cargocollective.com/1/3/118928/1560123/0013.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560123/0013_o.jpg" data-mid="7636504" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560123/0014.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560123/0014_o.jpg" data-mid="7636506" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1560123/0015.jpg" width="510" height="660" width_o="510" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1560123/0015_o.jpg" data-mid="7636508" border="0" align="left"/> http://www.laurenmbell.com/Ulta-Beauty-Radio http://www.laurenmbell.com/following/laurenmbell.com/Ulta-Beauty-Radio Wed, 08 Jun 2011 02:00:47 +0000 Lauren Bell / Copywriter 1554952 LAUGHLIN/CONSTABLE Creative Director: Mark Drewek Producer: Phil Smith Copywriter: Lauren Bell YOUR ULTIMATE BEAUTY DESTINATION From cosmetics and fragrance to haircare and even a professional salon, Ulta is the ultimate beauty destination. To spread the word about all they do, Ulta turned to Laughlin/Constable for its first advertising work. This spot empathized with women's seemingly endless personal care routines, and reassured them that no matter what lotions and potions they need, they could find it all in one place. Ulta RA :60 / "It's Not Easy" &#9835; ULTAItsNotEasyRA.mp3 http://www.oranged.net/lmb/ULTAItsNotEasyRA.mp3 http://www.laurenmbell.com/UIMC-Print http://www.laurenmbell.com/following/laurenmbell.com/UIMC-Print Tue, 07 Jun 2011 06:33:52 +0000 Lauren Bell / Copywriter 1554944 LAUGHLIN/CONSTABLE CD: Mark Drewek AD: Brett Lakanen CW: Lauren Bell CHANGING MEDICINE. FOR GOOD. The University of Illinois Medical Center wanted to call attention to its "groundbreaking neurological research" and "the power of stroke prevention". So we did. All without sounding like a biology class. In case you didn't know, copywriting is brain surgery. Funny story: We originally developed these ads circa 2008, but media placement was never discussed. So I forgot about them. Fast forward to 2010. As I was walking home from work, a cab passed by carrying a familiar friend in the ad space on top: my UIMC ad. The last I had seen it, it was a Word doc on my laptop. My, how it had grown. <img src="http://payload.cargocollective.com/1/3/118928/1554944/0006.jpg" width="534" height="660" width_o="534" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1554944/0006_o.jpg" data-mid="7610115" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1554944/0007.jpg" width="534" height="660" width_o="534" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1554944/0007_o.jpg" data-mid="7610117" border="0" align="left"/> http://www.laurenmbell.com/Illinois-Board-of-Tourism-Print http://www.laurenmbell.com/following/laurenmbell.com/Illinois-Board-of-Tourism-Print Tue, 07 Jun 2011 06:18:51 +0000 Lauren Bell / Copywriter 1554876 JWT CD: Graham Woodall, Laura Keeler AD: Shari Neal CW: Lauren Bell MILE AFTER MAGNIFICENT MILE There's more to Illinois than Chicago. JWT's award-winning campaign aimed to illuminate all Illinois has to offer, Mile After Magnificent Mile. *BUT WAIT! There's more! Check out headlines from the cutting room floor.* <img src="http://payload.cargocollective.com/1/3/118928/1554876/0011.jpg" width="627" height="660" width_o="627" height_o="660" src_o="http://payload.cargocollective.com/1/3/118928/1554876/0011_o.jpg" data-mid="7609483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/118928/1554876/0012.jpg" width="670" height="517" width_o="780" height_o="603" src_o="http://payload.cargocollective.com/1/3/118928/1554876/0012_o.jpg" data-mid="7609485" border="0" align="left"/>