Partner with the Scripps National Spelling Bee to sponsor obscure, impossible-to-pronounce rare diseases on the word list. This nationally televised event would raise awareness for rare diseases and position Shire as a leader in the fight against them.
Sold at the grocery store checkout, "One Tough Cookie" tells the story of a little fighter living with a rare disease. Proceeds benefit Shire's rare disease research fund.
Executive Creative Director: Aaron DaSilva
Art Director: Kali Winkler