People love discovering they have something in common. I believe this is true even with brands.
It's what makes the revered "universal truth" so magical, so compelling. And you'll see evidence of that throughout my work.
What might we have in common?
• I get anxious whenever I see geese flying in the wrong direction
• In the game of airline miles, I've gone pro. It's made the skies decidedly friendly.
• My life was complete when I visited Japan's Rabbit Island.
In my 10+ year career, I've had the privilege of working on award-winning campaigns (Dove, the Illinois Board of Tourism), defining emerging brands (CDW, PimaCott, Endicia), and contemporizing some really big ones (Wamsutta, Suave, SC Johnson). I've written B2C and B2B. Long form and short form. TV, print, radio, web video, pre-roll, outdoor, experiential, direct mail, social posts, email blasts, websites, banner ads, FSIs, point-of-purchase, booth displays, parking lot signs. You name it, I have a Word doc for it. But I'm always on the lookout for the next big thing.
Like what you see? Care to chat about those crazy, misguided geese? I'm your man.