POV

Started from a kid in a Heinz Ketchup spot in 1988. Now I'm here.

 
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Great creative sells, but it doesn’t always sell itself.

I strive to create unexpected ideas that are on strategy and on brand, to present them with a passion worthy of the thinking that went into them, and to build the kind of client trust that enables the bravest work to see the light of day.

In my 13-year career, I've had the privilege of working on award-winning campaigns (Dove, the Illinois Board of Tourism), defining emerging brands (CDW, PimaCott, Endicia), and contemporizing some really big ones (Wamsutta, Suave, SC Johnson). I've written B2C and B2B. Long form and short form. TV, print, radio, web video, pre-roll, outdoor, experiential, direct mail, social posts, email blasts, websites, banner ads, FSIs, point-of-purchase, booth displays, parking lot signs. You name it, I have a Word doc for it. But I'm always on the lookout for the next big thing.