Younger Than You Think
Developed for Eisai and Biogen, this unbranded HCP campaign sets the stage for LEQEMBI by encouraging earlier detection of Alzheimer’s disease—because the face of Alzheimer’s is younger than you think. Fun fact: This campaign not only won the business, it won Gold at the AdForum PHNX Awards, too!
A sequential two-page ad: the first sets the expectation, the second delivers the wake-up call.
A motion-activated billboard reveals the campaign message as HCPs walk by
CREDITS:
Chief Creative Officer: Allison Ceraso
Executive Creative Directors: Howard Lenn, Alex Cho
Creative Directors: Lauren Bell (me), Doug Parrish
