Lauren M. Bell
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Myfembree

HOPE STARTS WITH A PERIOD

HCPs weren’t providing clear instructions on how to start Myfembree, and their endometriosis patients had suboptimal experiences with the drug as a result. This campaign educated both on how to properly start Myfembree—on the day of her next period—and reframed “that time of the month” from a source of dread into a moment of hope for relief.

Fun fact: This program started as a simple HCP tear pad. The client loved the platform so much, they expanded the budget to fund an entire HCP/DTC campaign.

 

Swipe to see how this idea started, how it grew, and the vision for where it can go next

Starting with a simple HCP Tear Pad…

 
 
 
 
 

Manifesto

 

CREDITS:

Chief Creative Officer: Allison Ceraso

Executive Creative Directors: Howard Lenn, Alex Cho

Creative Directors: Lauren Bell (me), Doug Parrish