Lauren M. Bell
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LEQEMBI

Unbranded HCP Campaign: “Younger Than You Think”

Developed for Eisai and Biogen, this award-winning unbranded HCP campaign sets the stage for LEQEMBI by encouraging earlier detection of Alzheimer’s disease—because the face of Alzheimer’s is younger than you think.

 

Awards: Effie Awards (Silver), AdForum PHNX Awards (Gold)

Print

A sequential two-page ad: the first sets the expectation, the second delivers the wake-up call.

 
 
 
 
 

Congress OOH

A motion-activated billboard reveals the campaign message as HCPs walk by

 
 
 

Social Ads

Watch it on Instagram for sound

 

Website

 
 
 

CREDITS:

Chief Creative Officer: Allison Ceraso

Executive Creative Directors: Howard Lenn, Alex Cho

Creative Directors: Lauren Bell (me), Doug Parrish, Andrea Baraiola