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Cambridge Trust Company

One brand, two ways. While TV targets older, affluent individuals deciding what to do with all their damn money, strategically placed OOH takes aim at a new generation of customer: the entrepreneurs, the start-ups, the millennials. 



"Chair Race" :30


"One Incredible Life" :30



Out of Home

For this series of subway display ads, Cambridge Trust asked us to catch the attention of young entrepreneurs in the MIT/Kendall Square area. Our approach: a cool take on the bank's graphic style and no-BS messaging.



Executive Creative Director: Aaron DaSilva

Associate Creative Director/Art: Doug Parrish

Agency Producer: Dave Maloney

Production: Greenpoint Pictures