Cambridge Trust Company
One brand, two ways. While TV targets older, affluent individuals deciding what to do with all their damn money, strategically placed OOH takes aim at a new generation of customer: the entrepreneurs, the start-ups, the millennials.
Video
"Chair Race" :30
"One Incredible Life" :30
Out of Home
For this series of subway display ads, Cambridge Trust asked us to catch the attention of young entrepreneurs in the MIT/Kendall Square area. Our approach: a cool take on the bank's graphic style and no-BS messaging.
CREDITS:
Executive Creative Director: Aaron DaSilva
Associate Creative Director/Art: Doug Parrish
Agency Producer: Dave Maloney
Production: Greenpoint Pictures