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eCommerce can be scary for retailers. With Demandware, it doesn’t have to be. The software leader asked us to turn technological frowns upside down and create excitement for digital shopping possibilities with a new creative hook. We call it “shoptimistic.”




More Thinking

Two more creative platforms we presented to get retailers excited about ecommerce



Executive Creative Director: Aaron DaSilva

Associate Creative Director/Art: Brian Bernier

Art Director: Ariel Plotkin-Gould