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Samsung Home Appliances

ARE YOU READY?
Today’s homebuyer isn’t who builders think they are. They’re millennials. And with this campaign, we positioned Samsung as the only appliance brand that can dazzle them with the smart home technology they expect.

 

Case Study Video

A recap of the work we created for Samsung Home Appliances across the funnel, from awareness-driving print and digital to conversion-centric sales enablement and experiential.

 
 
 

CREDITS:

Executive Creative Director: Evan Heigert

Art Director: Kevin Folk