Lauren M. Bell
Screenshot 2026-04-26 at 12.17.56 AM.png

Myfembree

HCP/DTC PROGRAM: “HOPE STARTS WITH A PERIOD”

Myfembree needed to educate HCPs and endometriosis patients about the importance of starting treatment with her next period. This campaign did just that—and more—reframing “that time of the month” from a source of dread into a moment of hope for relief. Fun fact: This program started as a simple HCP tear pad. The client loved the platform so much, they expanded the budget to fund an entire HCP/DTC campaign, resulting in organic growth of 17%.

Swipe to see how the Myfembree “Hope Starts With a Period” campaign just kept getting bigger

What started with a simple HCP Tear Pad…grew to a DTC Start Right Kit….and a campaign to promote it…and then something more

 

Manifesto

 

CREDITS:

Chief Creative Officer: Allison Ceraso

Executive Creative Directors: Howard Lenn, Alex Cho

Creative Directors: Lauren Bell (me), Doug Parrish