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SC Johnson

Within every four walls, life takes place. The happy, silly, messy, and magical. This is home. And making it right is important to Mom. SCJ products are here to help her celebrate life, just as it is. Fun fact: Some of these headlines are in my handwriting.



To promote the family of SC Johnson cleaning products, this print campaign appeared everywhere from billboards and taxis to magazines and FSIs.



Executive Creative Director: Karen Smith

Associate Creative Director/Art: Ken Mason